Online marketing has become very significant for companies across industries and across the world. It has wide reach and has very strong potentials. Online marketing is very efficient, cost effective and it is 24*7 available. Websites’ owners and online marketers use many marketing initiatives to attract more viewers and drive more traffic towards their websites. The core of online marketing is to get higher website rankings. Companies prefer to use best rank tracking software to keep track of their website rankings.
It is always advisable that website owners and online marketers should not resort to excessive marketing initiatives and clutter their websites with too much information. It is consistent marketing initiatives that will bring significant improvement to the ranking of the websites and enhance online marketing popularity and revenue. Rank tracker provides ranking of the company’s website which is an indicator of popularity and viewership of the website.
Website owners and online marketers do various activities to monitor the response of various online marketing and SEO initiatives:
- Search engine tracking: It is a common practice to track the response of various marketing and SEO on search engines. People generally use to track the response on one or two search engines’ result pages. People generally use Google rank tracker to track the rank of their websites on Google search engine.
Google, Yahoo, Bing etc are very popular search engines. It is advisable to track the response of the marketing initiatives and SEO efforts on all the search engines. It provides unbiased analysis of the ranking and popularity of the website.
- Geo-specific tracking: A website can be very popular in certain locations because of various reasons. There are many reasons behind the popularity of the website like popularity of certain products, offline marketing campaigns, company’s locations etc. Hence, this type of data will not provide unbiased analysis of the website ranking and viewership.
Companies have to track the website ranking in many locations and possibly in all locations. This will provide the right data for companies to analyze the response of their SEO efforts and online marketing initiatives. This will also help companies in deciding initiatives that will get them higher ranking on the search engine results pages in future. Companies can use customized search engine rank tracker to get geo-specific tracking results.
- Mobile results: Mobile phones have become very popular among masses. People use their smart phones to access Internet and they frequently search information on their smart phones. There are various types of smart phones like Android, I Phones etc. Companies have developed mobile compatible websites to access the flourishing mobile commerce.
It is advisable that companies need to access the data of their websites’ rankings etc on all mobile phones. It will help them in understanding and gauzing the real data and popularity of their website among smart phone users. Companies generally prefer to use best rank tracking software to track website ranking on smart phones.
It is a combination of various monitoring tools that will give unbiased detailed data and results for the website rankings on search engines, smart phones etc.